Due to the disturbing cancellation rate among patients facing a CAT Scan, NYU Langone Hospital’s Center resolved to address the problem by designing an exam space that would be so cheerful and welcoming that patients would decide to stick around. They use multiple scent zones to create a truly special atmosphere. The smell of the ocean in one room, the scent of coconut oil in another, and the scent of vanilla infuses the scanning room (as the scent of vanilla reportedly helps people feel less claustrophobic). An amazing number of people started to say, ‘This doesn’t smell like a hospital.” Cancellation rates and sedation rates have dropped dramatically since a scent strategy was introduced.
What are your competitors doing?
The medical industry has a responsibility to ensure patients feel comfortable and at ease. This is definitely easier said than done as many patients quickly become anxious or stressed at the mere thought of a dentist checkup or doctor’s visit. The harsh, sterile smells of detergents in doctor’s clinics and hospital waiting rooms often contribute to the unpleasant feeling of angst as they might unintentionally trigger memories of pain or fear. Our diffusers are the perfect machine for care facilities to fill the air with soothing scents that can create a comfortable environment in an otherwise uncomfortable situation. Diffuse different fragrances at different times to create your own scenting schedule with adjustable strength, duration, stop and start time depending on the flow of your facility and amount of patients in your practice.
Create a welcoming feeling in your medical practice with aromas that appeal to the senses and make your patients actually enjoy seeing the doctor.
Below are commercial diffusers that are commonly used inside of top medical and dental facilities.