A gastropub in California used a cedar based scent to increase their overall sales and client retention. By using a subtle scent in their lounge area they were able to capture and elevate everyone’s mood which increased patron satisfaction. Have a uniform scent across multiple locations ensures your brands olfactory logo is as memorable as your food and drink!
What are your competitors doing?
Bringing out the sense of smell to increase the likelihood of a purchase is nothing new for those in the food industry. Bake shops and patisseries have been using these techniques for many years. Ever walk by a bakery that smelled bad? They understand that smell amplifies taste and that the use of these smells can attract an otherwise reluctant customer. Studies have shown that the sense of smell is the most powerful stimulus known as it often provokes a strong emotional response that can quickly lead to spending on impulse. Using food aroma’s to entice customers is not always possible. Packaged, canned or refrigerated food cannot be smelled so scenting can be introduced to resemble the food to complete the experience.
Grocery stores are also applying these techniques as modern refrigeration has eliminated the aromas that in the past let customers know that their produce was ripe and bread was fresh. While these advances helped greatly in promoting health and reducing spoilage, they also eliminated the wonderful smells that tantalized shoppers’ palates and assured them of good quality.
Below are commercial diffusers that are commonly used inside of top food and beverage companies.
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