By using scent marketing in the showroom, you can enhance your customer’s experience and strengthen their emotional response to your brand. You can do all of this while capturing and reinforcing the perception of your brand’s values, strengths and core mission. BMW appeals to a more sporty, performance, stylish persona and uses citrus to increase energy and positive feelings in both customers and staff members. Lexus, for example, looks to appeal to an older audience and uses vanilla to evoke a warm comforting feeling.
What are your competitors doing?
Like it or not, the automotive industry is extremely competitive. Online services such as Carvana are taking market-share, leaving dealerships to vie even harder for buyer’s attention and business. This intense and relentless competition is driving those in the automotive business to adopt new strategies to engage consumers on a deeper level in order to win their hard earned dollars. Whether your automotive business is focused on manufacturing, service or sales, strengthening your customer relationships should be the top priority.
This means you need to market your brand effectively – and in this day and age, that means designing an unforgettable customer experience!
Using scent effectively inside of your showroom will not only enhance the customer experience, but it will also help your lead to sales rate. By using a commercial grade essential oil diffuser you can control the scent in all areas of your showroom as well as other buildings on your premises. Keeping a uniformed scent throughout the entire dealership experience is made easy with our diffusers. Either integrated into your HVAC system or used as a stand alone unit on the showroom floor all of your visitors will be sure to remember the smell of your business when they first walk in.
Nothing smells better than the scent of rich leather when you are look at buying a car!
Below are commercial diffusers that are commonly used inside of top auto dealerships such as Toyota, Mercedes, & BMW.
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